The Trust Advantage: Digital Credibility Strategies for River Falls-Area Businesses
Small businesses lead on trust — 70% of U.S. adults express confidence in small businesses, making them the most-trusted institution Gallup tracks in 2025, outranking the military, large corporations, and the media. That's a meaningful starting point. But in the Minneapolis–Saint Paul metro, where clients can compare you to national brands and well-funded competitors in seconds, trust isn't something you earn once. It requires consistent, deliberate maintenance across every digital touchpoint. The
Falcon Futures: UW-River Falls' Jena Hanson is Minnesota's Princess Kay of the Milky Way
University of Wisconsin-River Falls student Jena Hanson of Owatonna, Minn., has been named Minnesota's 73rd Princess Kay of the Milky Way, the state's official diary ambassador. Hanson, a junior dairy science major, will spend the next year representing Minnesota's dairy farmers through public appearances, educational outreach and advocacy efforts across the state. "I am incredibly excited to represent the dairy industry as Princess Kay of the Milky Way and to serve as an advocate for Minnesota's dairy
UW-River Falls named a 2026-2027 College of Distinction
Colleges of Distinction has named the University of Wisconsin-River Falls a College of Distinction for the 2026-2027 academic year. The designation is reserved for institutions whose dedication to the undergraduate experience speaks for itself. This award signifies a school’s adherence to what Colleges of Distinction calls its four distinctions: Engaged Students, Great Teaching, Vibrant Community and Successful Outcomes. Rather than relying on endowment figures or selectivity rates, Colleges of
Creative Advertising Products
Hi! I’m reaching out with a great local advertising opportunity at West Wind Supper Club in River Falls, WI. West Wind is putting together two new 30" × 40" LED advertising boards, and we’re currently selecting local businesses to be featured for the upcoming 24-month advertising term. Each advertising space will be approximately 7.41" × 7.5", giving your business a large, highly visible spot on the new LED display.What’s Included Your advertising package includes: 24 months of advertising inside West
UWRF alum Renee Alexander heads up the Great Minnesota Get-Together
When Renee Alexander was a kid, she loved to go to the Minnesota State Fair, but she never thought it would lead to a career. "I never thought that the fair could be a job," Alexander said on opening day, August 27, her fourth as the fair's first female CEO. Alexander first began working for the fair as a summer intern in 1989, just before beginning her senior year at the University of Wisconsin-River Falls. After completing her bachelor's degree in business communications in 1990, she went on to work
UW-River Falls welcomes new students to campus for 2026-2027 academic year
The University of Wisconsin-River Falls welcomed new students to campus for Orientation on Sunday. The newest Falcons gathered at Ramer Field for rallying music with the Marching Falcons marching band, photo ops with UWRF mascot Freddy Falcon and a welcome from Interim Chancellor John Chenoweth and Student Government Association President Olivia Clark. Chenoweth referred to the UWRF mission: to help prepare students to be productive, creative, ethical, engaged citizens and leaders with an informed
WEDC Secretary and CEO John W. Miller visits UW-River Falls
Wisconsin Economic Development Corporation (WEDC) Secretary and CEO John W. Miller visited the University of Wisconsin-River Falls Tuesday, where he had an opportunity to learn about academic programs and industry collaboration and to meet with a number of regional economic and business leaders. Miller received a tour of UWRF's new Science and Technology Innovation Center, which opened for classes in January. SciTech features 32 undergraduate research spaces, 12 instructional labs and flexible student
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62nd annual UW-River Falls Frontier Days Rodeo set for Sept. 11-12
The 62nd annual Falcon Frontier Days Rodeo is Friday and Saturday, Sept. 11-12, at the outdoor rodeo arena at the University of Wisconsin-River Falls Campus Farm located at 1475 S. Wasson Lane, River Falls. The public is invited to attend. Friday’s performance begins at 7 p.m., while Saturday’s performances are set for 1:30 p.m. and 7 p.m. Rodeo attendees will have the opportunity to view numerous events, ranging from saddle bronc riding to calf roping and barrel racing. The UWRF Rodeo Club will
River Falls Chamber of Commerce and Tourism Bureau Celebrates Wisconsin Chamber of Commerce Month
RIVER FALLS, WI. — Following an official statewide proclamation by Governor Tony Evers recognizing September as Wisconsin Chamber of Commerce Month, the River Falls Chamber of Commerce and Tourism Bureau is proud to join communities across the state in highlighting the immense value of local enterprise. Wisconsin remains one of the few states nationally to formally set aside a month honoring chambers of commerce and their impact.Throughout September, the River Falls Chamber of Commerce and Tourism Bureau is
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UWRF study shows university has $295 million annual impact on region’s economy
The University of Wisconsin-River Falls 2026 Economic Impact Study shows that, by a conservative estimate, UWRF generates approximately $295 million in annual economic output for Pierce and St. Croix counties, accounting for 19% of the region’s gross domestic product. “The surrounding community and its members contribute immeasurably to the success of UW-River Falls and our students,” said Interim Chancellor John Chenoweth. “We are proud to be able to demonstrate—even conservatively—how much UWRF
