The purpose of the Tourism Committee is to promote and encourage tourism in River Falls through projects, initiatives and/or events that are likely to generate paid overnight stays at more than one establishment. The primary role of the Tourism Committee is to serve as an advisory council for the development and execution of the tourism marketing plan, advertising schedule and budget to promote tourism in River Falls. Expenditures from tourism revenue are to be spent within the parameters and requirements of the definition of the WI Room Tax Statute.
Rillie Zwiefelhofer
River Falls Chamber of Commerce and Tourism Bureau, Marketing and Communications Specialist