The Chamber Ambassador's Club acts as the public relations and goodwill group of the Chamber. This group welcomes new businesses to the community, visits members, conducts ribbon cuttings, and acts as the official welcome and host group of the Chamber. They also organize the annual Golf Outing which has grown to over 140 participants.
The Board is established to guide the direction of the Chamber, to include, but not be limited to management decisions, staff maintenance, dues structure, membership drives, adherence to the bylaws and to conduct membership and annual meetings.
The purpose of the Tourism Committee is to promote and encourage tourism in River Falls through projects, initiatives and/or events that are likely to generate paid overnight stays at more than one establishment. The primary role of the Tourism Committee is to serve as an advisory council for the development and execution of the tourism marketing plan, advertising schedule and budget to promote tourism in River Falls. Expenditures from tourism revenue are to be spent within the parameters and requirements of the definition of the WI Room Tax Statute.