Date and Time
Tuesday Nov 28, 2028
1:00 PM - 7:00 PM CST
Location
Historic Downtown River Falls, WI
Fees/Admission
Free!
Contact Information
Collin Geraghty
Send Email
Description
For the past 28 years, the Main Street Business Improvement District and the River Falls Chamber of Commerce & Tourism Bureau have sponsored a holiday celebration called River Dazzle. The celebration is always held on the Friday after Thanksgiving. The festivities include Mr. & Mrs. Claus at Junior's, costumed carolers, a chili crawl, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown! One of the biggest highlights of the day is the River Dazzle parade beginning at 6:30PM.
Official River Dazzle Brochure Here! coming November 2025
DOWNTOWN CHILI CRAWL
1-5PM | River Falls - participating businesses coming November 2025
6PM | Winner announced live in Veterans Park
Businesses: Click Here to Register Deadline: Friday, October 31
PHOTOS WITH SANTA & MRS. CLAUS
1-5PM | Junior's Restaurant and Tap House
Come get your picture taken with Santa & Mrs. Claus! Capture the magic of the season with a FREE photo with Santa and Mrs. Claus! Bring your family and friends for a jolly good time as Santa and Mrs. Claus spread holiday cheer. Don't miss this wonderful opportunity to create lasting memories!
HOLIDAY TROLLEY RIDES
1-5PM | Chili Crawl Route
There will be a FREE holiday trolley running downtown!
Trolley Stops:
-The Garage Bikes + Brews
-Heritage Park
-Veterans Park
-Junior's Restaurant (Spring Street)
-Glass Express/Tarnation Tavern (Corner of Maple & Main)
HOT COCOA & COOKIES
1-5PM | Veterans Park
Stop by Veterans Park to get free hot cocoa and cookies! Free cookies & cocoa while supplies last.
Special Thanks to Rise Baking!
COSTUMED CAROLERS FROM RIVER FALLS HIGH SCHOOL
2-3PM | Along Main Street
FREE PHOTOS WITH THE COCA-COLA POLAR BEAR
2-4PM | Veterans Park
FREE HOLIDAY MOVIE- TBA
2PM | Falls Theatre
SANTA FUN RUN ON MAIN STREET
Join us for some Dazzling pre-parade fun on Main Street; whether you're a runner or cheering on the runners, we hope you can join us for the 2nd Annual Santa Fun Run!
6:15PM | Veterans Park
Click Here to Register
Online Registration closes: 11/27/2025
Day of Registration available at Veterans park at 5:45PM
Click Here for the Fun Run Route!
The Fun: This is not serious competition—it's about embracing the holiday spirit and getting active in a lighthearted way. All ages are welcome. The only rule: Don’t be a cotton headed ninny muggins.
The Run: The half-mile run course is short and accessible to people of all ages and fitness levels. The race will begin at Veteran's Park, heads towards East Locust, back on Main to East Maple, with finish line at Veteran's Park.
Cost: Free
Day of Registration open at 5:45PM. Registration & Participation Waivers are required to participate. All participants will receive a festive bracelet at check-in!
RIVER DAZZLE LIGHTED PARADE
6:30PM | Downtown Main Street
One of the brightest highlights of the day is the River Dazzle lighted parade! It begins at the corner of Pine and Main, travels south to Locust and then back north on Main to the starting point.
View the 2024 Parade Livestream New link coming November 2025
Register Here for the 2025 River Dazzle Lighted Parade!
PARADE DETAILS
Official River Dazzle Brochure Here! coming November 2025
DOWNTOWN CHILI CRAWL
1-5PM | River Falls - participating businesses coming November 2025
6PM | Winner announced live in Veterans Park
Businesses: Click Here to Register Deadline: Friday, October 31
PHOTOS WITH SANTA & MRS. CLAUS
1-5PM | Junior's Restaurant and Tap House
Come get your picture taken with Santa & Mrs. Claus! Capture the magic of the season with a FREE photo with Santa and Mrs. Claus! Bring your family and friends for a jolly good time as Santa and Mrs. Claus spread holiday cheer. Don't miss this wonderful opportunity to create lasting memories!
HOLIDAY TROLLEY RIDES
1-5PM | Chili Crawl Route
There will be a FREE holiday trolley running downtown!
Trolley Stops:
-The Garage Bikes + Brews
-Heritage Park
-Veterans Park
-Junior's Restaurant (Spring Street)
-Glass Express/Tarnation Tavern (Corner of Maple & Main)
HOT COCOA & COOKIES
1-5PM | Veterans Park
Stop by Veterans Park to get free hot cocoa and cookies! Free cookies & cocoa while supplies last.
Special Thanks to Rise Baking!
COSTUMED CAROLERS FROM RIVER FALLS HIGH SCHOOL
2-3PM | Along Main Street
FREE PHOTOS WITH THE COCA-COLA POLAR BEAR
2-4PM | Veterans Park
FREE HOLIDAY MOVIE- TBA
2PM | Falls Theatre
SANTA FUN RUN ON MAIN STREET
Join us for some Dazzling pre-parade fun on Main Street; whether you're a runner or cheering on the runners, we hope you can join us for the 2nd Annual Santa Fun Run!
6:15PM | Veterans Park
Click Here to Register
Online Registration closes: 11/27/2025
Day of Registration available at Veterans park at 5:45PM
Click Here for the Fun Run Route!
The Fun: This is not serious competition—it's about embracing the holiday spirit and getting active in a lighthearted way. All ages are welcome. The only rule: Don’t be a cotton headed ninny muggins.
The Run: The half-mile run course is short and accessible to people of all ages and fitness levels. The race will begin at Veteran's Park, heads towards East Locust, back on Main to East Maple, with finish line at Veteran's Park.
Cost: Free
Day of Registration open at 5:45PM. Registration & Participation Waivers are required to participate. All participants will receive a festive bracelet at check-in!
RIVER DAZZLE LIGHTED PARADE
6:30PM | Downtown Main Street
One of the brightest highlights of the day is the River Dazzle lighted parade! It begins at the corner of Pine and Main, travels south to Locust and then back north on Main to the starting point.
View the 2024 Parade Livestream New link coming November 2025
Register Here for the 2025 River Dazzle Lighted Parade!
- Cost: No entry fee, but we do ask that you complete the online registration form and have all participants complete the waiver. Paper registration forms and/or printing screenshots of a registration form will not be accepted. You must complete the registration online.
- Waivers: Please drop off or email pdf of completed waivers for each participant. Screenshots/png/jpeg are not acceptable. Parade Participation Waiver - Click Here!
- River Falls Chamber of Commerce office: 215 W. Maple Street, River Falls WI OR Email to megan@rfchamber.com prior to Monday, November 18, 2024
- Float Requirements: Floats are required to be illuminated with some form of holiday lighting, and no real Santa's! Santa will make a special appearance at the end of the parade.
- Parade Lineup will begin at 5:00PM; Location: Corner of Pine and Main (Bo Jon’s parking lot)
- Parade Route: Start at the corner of Pine and Main, travels south to Locust and then back north on Main to the starting point. Parade will begin promptly at 6:30PM.
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Experience the magic of the holiday season in River Falls!
With a wide array of events, including kids activities, winter markets, festive holiday sip and shops, shopping specials, plays, specialty dining experiences and more, our town is the place to be this holiday season. While enjoying the festivities in River Falls, let's remember the heartfelt importance of supporting and shopping local. When you choose local businesses, you're nurturing the very essence of our community, helping neighbors pursue their dreams, and preserving the charm that makes our town special. Let's make this season even more meaningful by strengthening our community through your local support. Thank you!
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