2024 River Dazzle
Date and Time
Friday Nov 29, 2024
Location
Down Town River Falls, WI
Description
For the past 27 years, the Main Street Business Improvement District and the River Falls Chamber of Commerce & Tourism Bureau have sponsored a holiday celebration called River Dazzle. The celebration is always held on the Friday after Thanksgiving.
The festivities include Mr. & Mrs. Claus at Junior's, costumed carolers, a chili crawl, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown! One of the biggest highlights of the day is the River Dazzle parade beginning at 6:30pm.
River Dazzle Lighted Parade
6:30PM | Downtown Main Street
One of the brightest highlights of the day is the River Dazzle lighted parade! It begins at the corner of Pine and Main, travels south to Locust and then back north on Main to the starting point.
- Online Registration - Click Here!
- All Parade Participation Waiver - Click Here!
- Deadline to Register: Monday, November 18, 2024
- Cost: No entry fee, but we do ask that you complete the online registration form and have participants complete the waiver.
- Printing off the the online registration form and or printing screenshots of a registration form will not be accepted.
- Waivers: Please drop off or email waivers for each participant.
- River Falls Chamber of Commerce office: 215 W. Maple Street, River Falls WI OR Email to megan@rfchamber.com prior to Monday, November 18, 2024
- Float Requirements: Floats are required to be illuminated with some form of holiday lighting, and no real Santa's! Santa will make a special appearance at the end of the parade.
- Parade Lineup Location: Corner of Pine and Main (Bo Jon’s parking lot)
- Parade Route: Start at the corner of Pine and Main, travels south to Locust and then back north on Main to the starting point.
Chili Crawl! 
1-5PM | River Falls
Chili Crawl Awards: 5:45pm in Veterans Park
Participating Businesses: COMING SOON!
1-5PM | Junior's Restaurant and Tap House
Come get your picture taken with Santa & Mrs. Claus! Capture the magic of the season with a FREE photo with Santa and Mrs. Claus! Bring your family and friends for a jolly good time as Santa and Mrs. Claus spread holiday cheer. Don't miss this wonderful opportunity to create lasting memories!
1-5PM | Chili Crawl Route
There will be a FREE holiday trolley running downtown!
Trolley Stops:
-The Garage Bikes + Brews
-Heritage Park
-Veterans Park
-Junior's Restaurant (Spring Street)
-Glass Express/Tarnation Tavern (Corner of Maple & Main)
Costumed Carolers
2-3PM | Along Main Street
Hot Cocoa and Cookies
1-6:30PM | Veterans Park
Stop by Veterans Park to get free hot cocoa and cookies! Brought to you in partnership by the River Falls Chamber and River Falls Senior Center. Free cookies & cocoa while supplies last.
Special Thanks to Rise Baking!
Experience the magic of the holiday season in River Falls!
With a wide array of events, including kids activities, winter markets, festive holiday sip and shops, shopping specials, plays, specialty dining experiences and more, our town is the place to be this holiday season. While enjoying the festivities in River Falls, let's remember the heartfelt importance of supporting and shopping local. When you choose local businesses, you're nurturing the very essence of our community, helping neighbors pursue their dreams, and preserving the charm that makes our town special. Let's make this season even more meaningful by strengthening our community through your local support. Thank you!
