BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20261127T190000Z DTEND:20261128T010000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:River Dazzle 2026 DESCRIPTION:For the past 29 years\, the Main Street Business Improvement District and the River Falls Chamber of Commerce & Tourism Bureau have sponsored a holiday celebration called River Dazzle. The celebration is always held on the Friday after Thanksgiving. The festivities include Mr. & Mrs. Claus at Junior's\, costumed carolers\, a chili crawl\, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown! One of the biggest highlights of the day is the River Dazzle parade beginning at 6:30PM.\n\n\n\nDOWNTOWN CHILI CRAWL\n\n1-5PM | River Falls - participating businesses coming November 2026\n\n6PM | Winner announced live in Veterans Park \n\n\n\nPHOTOS WITH SANTA & MRS. CLAUS\n\n1-5PM | Junior's Restaurant and Tap House\n\nCome get your picture taken with Santa & Mrs. Claus! Capture the magic of the season with a FREE photo with Santa and Mrs. Claus! Bring your family and friends for a jolly good time as Santa and Mrs. Claus spread holiday cheer. Don't miss this wonderful opportunity to create lasting memories!\n\n\n\nHOLIDAY TROLLEY RIDES\n\n1-5PM | Chili Crawl Route\n\nThere will be a FREE holiday trolley running downtown!\n\nTrolley Stops:\n\n-The Garage Bikes + Brews\n\n-Heritage Park\n\n-Veterans Park\n\n-Junior's Restaurant (Spring Street)\n\n-Glass Express/Tarnation Tavern (Corner of Maple & Main)\n\n\n\nHOT COCOA & COOKIES\n\n1-5PM | Veterans Park\n\nStop by Veterans Park to get free hot cocoa and cookies! Free cookies & cocoa while supplies last.\n\nSpecial Thanks to Rise Baking and Candy Cloud!\n\n\n\nCOSTUMED CAROLERS FROM RIVER FALLS HIGH SCHOOL\n\n2-3PM | Along Main Street\n\n\n\nFREE PHOTOS WITH THE COCA-COLA POLAR BEAR\n\n2-4PM | Veterans Park\n\n\n\nFREE HOLIDAY MOVIE- TBA\n\n11AM | Falls Theatre\n\n\n\nSANTA FUN RUN ON MAIN STREET\n\nJoin us for some Dazzling pre-parade fun on Main Street\; whether you're a runner or cheering on the runners\, we hope you can join us for the 2nd Annual Santa Fun Run!\n\n6:15PM | Veterans Park \n\nRegistration coming soon.\n\nOnline Registration closes: TBA\n\nDay of Registration available at Veterans park at 5:45PM\n\nClick Here for the Fun Run Route!\n\n\n\nThe Fun: This is not serious competition it's about embracing the holiday spirit and getting active in a lighthearted way. All ages are welcome. The only rule: Don't be a cotton headed ninny muggins. \n\nThe Run: The half-mile run course is short and accessible to people of all ages and fitness levels. The race will begin at Veteran's Park\, heads towards East Locust\, back on Main to East Maple\, with finish line at Veteran's Park. \n\nCost: Free \n\nDay of Registration open at 5:45PM. Registration & Participation Waivers are required to participate. All participants will receive a festive bracelet at check-in! \n\n\n\nRIVER DAZZLE LIGHTED PARADE\n\n6:30PM | Downtown Main Street\n\n One of the brightest highlights of the day is the River Dazzle lighted parade! It begins at the corner of Pine and Main\, travels south to Locust and then back north on Main to the starting point. \n\nRegistration will open soon.\n \n PARADE DETAILS\n\n\n Cost: No entry fee\, but we do ask that you complete the online registration coming soon form and have all participants complete the waiver. \n Waivers: Please drop off or email pdf of completed waivers for each participant. Waiver coming soon.\n River Falls Chamber of Commerce office: 215 W. Maple Street\, River Falls WI OR Email to collin@rfchamber.com \n Float Requirements: Floats are required to be illuminated with some form of holiday lighting\, and no real Santa's! Santa will make a special appearance at the end of the parade. \n Parade Lineup will begin at 5:00PM\; Location: Corner of Pine and Main (not in parking lot)\n Parade Route: Start at the corner of Pine and Main\, travels south to Locust and then back north on Main to the starting point. Parade will begin promptly at 6:30PM.\n\n\n\n\n\n\n\n________________________________________________________________\n\n\n\n\nExperience the magic of the holiday season in River Falls!\n\n\n\n\nWith a wide array of events\, including kids activities\, winter markets\, festive holiday sip and shops\, shopping specials\, plays\, specialty dining experiences and more\, our town is the place to be this holiday season. While enjoying the festivities in River Falls\, let's remember the heartfelt importance of supporting and shopping local. When you choose local businesses\, you're nurturing the very essence of our community\, helping neighbors pursue their dreams\, and preserving the charm that makes our town special. Let's make this season even more meaningful by strengthening our community through your local support. Thank you!\n\n________________________________________________________________ X-ALT-DESC;FMTTYPE=text/html:
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For the past 29 years\, the Main Street Business Improvement District and the River Falls Chamber of Commerce &\; Tourism Bureau have sponsored a holiday celebration called River Dazzle. The celebration is always held on the Friday after Thanksgiving. \;The festivities include Mr. &\; Mrs. Claus at Junior'\;s\, costumed carolers\, a chili crawl\, and other fantastic downtown activities. This is a wonderful time to start local holiday shopping as you enjoy walking downtown! One of the biggest highlights of the day is the River Dazzle parade beginning at 6:30PM.
\n
\nDOWNTOWN CHILI CRAWL
\n1-5PM | River Falls - participating businesses coming November 2026
\n6PM \;| Winner announced live in Veterans Park \; \;
\n
\nPHOTOS WITH SANTA &\; MRS. CLAUS
\n1-5PM | Junior'\;s Restaurant and Tap House
\nCome get your picture taken with Santa &\; Mrs. Claus! Capture the magic of the season with a \;FREE \;photo with Santa and Mrs. Claus! Bring your family and friends for a jolly good time as Santa and Mrs. Claus spread holiday cheer. Don'\;t miss this wonderful opportunity to create lasting memories!
\n
\nHOLIDAY TROLLEY RIDES
\n1-5PM \;| Chili Crawl Route
\nThere will be a FREE holiday trolley running downtown!
\nTrolley Stops:
\n-The Garage Bikes + Brews
\n-Heritage Park
\n-Veterans Park
\n-Junior'\;s Restaurant (Spring Street)
\n-Glass Express/Tarnation Tavern (Corner of Maple &\; Main)
\n
\nHOT COCOA &\; COOKIES
\n1-5PM \;| Veterans Park
\nStop by Veterans Park to get free hot cocoa and cookies! \;Free cookies &\; cocoa while supplies last.
\nSpecial Thanks to Rise Baking and Candy Cloud!
\n
\nCOSTUMED CAROLERS FROM RIVER FALLS HIGH SCHOOL
\n2-3PM \;| Along Main Street
\n
\nFREE PHOTOS WITH THE COCA-COLA POLAR BEAR
\n2-4PM \;| Veterans Park
\n
\nFREE HOLIDAY MOVIE- TBA
\n11AM \;| Falls Theatre
\n
\nSANTA FUN RUN ON MAIN STREET
\nJoin us for some Dazzling pre-parade fun on Main Street\; whether you'\;re a runner or cheering on the runners\, we hope you can join us for the 2nd Annual Santa Fun Run!
\n6:15PM \;| Veterans Park \;
\nRegistration coming soon.
\nOnline Registration closes: TBA
\nDay of Registration available at Veterans park at 5:45PM
\nClick Here for the Fun Run Route!
\n
\nThe Fun: \;This is not serious competition&mdash\;it'\;s about embracing the holiday spirit and getting active in a lighthearted way. All ages are welcome. \;The only rule: Don&rsquo\;t be a cotton headed ninny muggins. \;
\nThe Run: \;The half-mile run course is short and accessible to people of all ages and fitness levels. The race will begin at Veteran'\;s Park\, heads towards East Locust\, back on Main to East Maple\, with finish line at Veteran'\;s Park. \;
\nCost: Free \;
\nDay of Registration open at 5:45PM. Registration &\; Participation Waivers are required to participate. All participants will receive a festive bracelet at check-in! \;
\n
\nRIVER DAZZLE LIGHTED PARADE
\n6:30PM \;| Downtown Main Street
\n​\;One of the brightest highlights of the day is the River \;Dazzle lighted parade! It begins at the corner of Pine and \;Main\, travels south to Locust and then back north on Main to the starting point. \;
\nRegistration will open soon.\n
 \;
\n PARADE DETAILS\n\n
    \n
  1. Cost: No entry fee\, but we do ask that you complete the \;online \;registration coming soon form and have all participants complete the waiver. \;
    2. \n
  2. Waivers: \;Please drop off or email pdf of completed \;waivers \;for each participant. \;Waiver coming soon.
    3. \n
  3. ​\;​\;​\;​\;River Falls Chamber of Commerce office: 215 W. Maple Street\, River Falls WI \;OR Email to \;collin@rfchamber.com \;
    4. \n
  4. Float Requirements: \;Floats are required to be illuminated with some form of holiday lighting\, and no real Santa'\;s! Santa will make a special appearance at the end of the parade. \;
    5. \n
  5. Parade Lineup will begin at 5:00PM\; \;Location: \;Corner of Pine and Main (not in parking lot)
    6. \n
  6. Parade Route: \;Start at the corner \;of Pine and Main\, travels south to Locust and then back north on Main to the starting point. Parade will begin promptly at 6:30PM.
    7. \n
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Experience the magic of the holiday season in River Falls!

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With a wide array of events\, including kids activities\, winter markets\, festive holiday sip and shops\, shopping specials\, plays\, specialty dining experiences and more\, our town is the place to be this holiday season. While enjoying the festivities in River Falls\, let'\;s remember the heartfelt importance of supporting and shopping local. When you choose local businesses\, you'\;re nurturing the very essence of our community\, helping neighbors pursue their dreams\, and preserving the charm that makes our town special. Let'\;s make this season even more meaningful by strengthening our community through your local support. Thank you!
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\n LOCATION:Historic Downtown River Falls\, WI UID:e.87.25048 SEQUENCE:3 DTSTAMP:20260813T163620Z URL:https://tourism.rfchamber.com/events/details/river-dazzle-2026-25048 END:VEVENT END:VCALENDAR